August 20, 2021

How Custom Photography Can Boost Your Marketing Efforts

Business Strategies

Get Ahead of the Game


Custom photography provides a great way for small businesses to boost their marketing game. It's a relatively new trend in the industry but it is quickly catching on as more and more businesses are finding out about the benefits of it. Custom product photography has been around for a while, but it was only recently when custom portraits started to become popular as well. In case you still don't know what custom photography entails, here's what you need to know:


  1. It's a perfect way to get an authentic image of your product, logo or service.
  2. It can be used in multiple ways such as website images, packaging design and advertisement among others.
  3. It makes you stand out from your competitor.


Custom photography provides an authentic image of your product, logo or service.


The fastest way to get your brand noticed is by showing what it represents. You often hear people claim that the camera never lies, but unless you have a custom photographer work for you, then this statement might not always apply. The truth is – professional photographers use specific techniques and tricks to make a product look better than it actually is or enhance the features it has. With the rise of professional editing tools, a custom picture can come out looking better than what you would see with your own two eyes.


Although custom photography has recently gained a lot of traction within the marketing niche, it's not some new thing. The word "custom" actually says it all – this is a type of photography where you get exactly what you want. For example, if your business specializes in custom-tailored suits and you have an upcoming fashion show, then a custom photographer can get you the best pictures of your designs.


Custom photography is not only about getting the right angle or lighting for the product; it is also about creating an image that represents your business and its values/ideals. As the saying goes - "A picture is worth a thousand words", which makes custom photography one of the most effective ways to promote your product or service. If you want your business to stand out from the crowd, then custom photography can be a good start. It will make sure that people remember what your brand stands for and who you are no matter if they saw it online or in person. That's why custom photography is best for small businesses that want to be noticed. Give your business the attention it deserves by hiring a professional photographer who can really up your marketing game.


Custom photography can be used in multiple ways such as website images, social media posts, or print advertisement to Boost Your Brand's Presence.


The best thing about custom photography is that it can be used in numerous ways. For instance, you could use it on your social media posts, print advertisements or website images. The best part is that it will never look too generic since it is designed specifically for your brand and other related information. It may be a little more expensive than a simple stock photos but the benefits are significant. Here are some of the main reasons why you need to consider custom photography in your marketing strategy:


  • Customized product photos can help increase conversions. If you look at top retailers like Zappos, Amazon or even online stores that sell products such as clothes and accessories, you will immediately realize that they all have one thing in common: the fact that they all have websites which feature high-quality product photos. These images are not just any generic photos but carefully designed ones which show the precise features of a particular item such as its texture, color and even proper angles to view it from. It is through these types of images that people find out more information about products they like on your website and it boosts conversions.


  • Custom images can also help you improve your brand image. When it comes to creating a successful online business, one of the most important things is your brand image. Your photos should accurately represent who you are as well as what your company stands for. If you use stock images on your website or social media accounts, they might end up portraying a different image than the one you're looking for. With custom photography, you can create that perfect image for your business which will make it more appealing to customers.


  • Also, custom product images boost engagement and brand loyalty. More and more people are spending time online thanks to their mobile devices. Therefore, if you want to stay in touch with these people, you need to have a website that is optimized for mobile use and has high-end photos that capture their attention. This way they can easily see your photos on their smartphones while browsing online. Not only do custom product photos look better than old-fashioned stock images but they can also improve customer engagement, especially on social media platforms. People will be more likely to comment and like your photos if they notice that they are custom photos, and not stock images. This is a great way to boost customer loyalty as well as word-of-mouth marketing which is essential for any business owner who wants to get the most out of their online marketing.


  • Did you also know that customized images improve your search engine rankings? If you have a website, you probably know that a lot of people these days are using online search engines to find the products and services they need. No matter where you're located, if you have a competitor whose website features high-quality images, it is likely that they get more traffic than you. That's why it's essential to invest in custom product photos that will drive the right kind of attention to your website.


  • Custom images help boost conversion rates. The truth is that most people do judge a book by its cover – even if it's an online book. If you want to make sure that visitors will convert and find what they are looking for on your website, make sure they get the right impression from the start. You can do this by using high-quality images of your products or services which show their benefits and overall quality.


Custom photography will boost your marketing game by providing something different than your competitors. It will greatly differentiate you from them and set you apart.


Custom photography is not just a nice way to add more life to your marketing efforts, but it also has the potential of drawing some customers in and making them curious about what you have to offer. You can use custom photography for multiple purposes, other than just featuring your product or service on it. It's a great business tool that will help you get more customers and build your business.

Let's take a look at some of the ways where custom photography can boost your business and get you more customers:


  • Custom product photography is designed in order to show off your products in the best possible way. Finding an angle that brings out the best characteristics of what you're selling requires practice, skill and patience. That's why it's worth investing in a professional product photographer. Professional product photographers know how to highlight the best traits of your products, they can tell when certain angles work better for your business and they will be able to work with you till you get an image that is just what you wanted.


  • Custom photography also extends beyond images of products. A portrait shot shows off who you are as a business. It brings out the passion and creativity that you put into your services or products and presents it in a way that is authentic. Custom portraits can be used in multiple ways, such as featuring them on your website or for use with social media profiles. When done properly, custom photography can showcase who you are and what you're about.


  • Custom photos will make you stand out from your competitors, no matter if it's a product or portrait shot. It's an extra way for people to see the quality of your work and how much effort and passion you put into it.


In conclusion, custom photography using the right photographer and the right set up can change your business marketing efforts. It allows businesses to showcase their product or brand in a way that is captivating and unique. Whether you are a local business in Utah or somewhere else, make sure to take advantage of custom photography to really get your name and brand out there. Here at Boswell Photography, we can make sure to get you high-quality photos that will make you stand out from your competitors and help with your marketing efforts. Schedule a phone consultation today to get started!


If you still didn't think custom photography can boost your marketing efforts, then check out this blog for more helpful information: What Makes a Great Photographer?